Email is the strongest tool you have as a business owner.
You may think that it would be another social channel such as Facebook, Instagram or Pinterest, but with those social channels, you are at the mercy of that platforms algorithm.
And unfortunately, those algorithms change all the time.
Email is an Open Communication Platform
Email is not owned or controlled by a 3rd party entity like Facebook, Instagram, and Pinterest are.
It’s an open communication platform and there are a multitude of services that provide access to send and receive email.
Email is the Preferred Communication Channel
For many people, social networks are a more personal form of communication used to keep up to date with friends & family.
When people scroll their social media accounts, they are there to see photos and updates from people they know.
Email, on the other hand, is a more professional channel for communication and people expect to receive information about products and services through that channel.
Studies have shown that 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
Email Has a Large Reach
In 2017, the total number of business and consumer emails sent and received per day reach 269 billion, and is expected to continue to grow at an average annual rate of 4.4% over the next four years, reaching 319.6 billion by the end of 2021. ~The Radicati Group, Inc.
Email Has a High ROI
Email marketing yields an average 4,400% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $44.
Email Delivers Your Message
If you have to choose between adding a subscriber to your email list or gaining a new Facebook fan, you should go for the email subscriber every time.
Here are some reasons why-
90% of emails get delivered and only about 2% of your social media posts get seen by followers. The reason for this again is that pesky algorithm.
Email Will Be Around Forever
Email has a long history and has not changed much at all since the first emails were sent in the 1970’s.
Its use has only grown since then. And with great email marketing services like Aweber, you too can create beautiful branded emails that make building your list easy.
And unlike building a social media following, your list is a stable, long-term investment that will pay off for many years to come.
Here are some other great reasons to start building your list today.
It builds your credibility
Can generate customer calls
Keeping you top-of-mind to your customers
Helps build your brand
Helps boost your sales
Makes you look professional
Helps increase website traffic
Marketing with a more personal touch
Great way to promote your services
Grow your audience
Maintain relationships with past customers